The yellow color they have chosen is called “Lemon Curry” - a fitting name as it looks exactly like the color of dhal. Dha is a lentil sauce that, combined with rice, is a staple in Bangladesh where I grew up. Oh… and the connection with curry would be that rice and dahl is the foundation for a curry meal. Check it out: Pantone’s Lemon Curry vs. Mom’s Beef Curry on rice and dhal.
Now if they can just capture the color of the new rice growing in the patties… Impossible I’m afraid.